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Growth Marketing Strategy: Transform Leads into Cash
Boost your business or build something from scratch. Scale and grow your company beyond your comfort zone. Get an action originated-growth plan that will help you achieve your goals.
How Can a Growth Marketing Strategy Help You Build Strong Connections With Your Customers?
Designing advertising online is just the beginning. But if you want to have a powerful presence on different digital channels, here is the real game starts.
However, trying to evaluate, iterate, and establish a proven strategy in your marketing activities to guarantee real results can be confusing and challenging. You don’t only need a battle-tested approach to find out the best growth opportunities; you need a results-driven strategy to achieve specific objectives.
A well-laid growth marketing agency can help you find traction by placing every piece of digital marketing in the right place, working together in sync to establish sustainable value for your audience.
Invest in a full roadmap to manage everything from strategy to implementation. Our go-to-growth marketing process sets a foundation to create compounding growth that will include:
- – Generate qualified traffic to your website
- – Get leads and improve your conversion rate
- – Boost your retention customer percentage
- – Build a brand with an imposing experience
Get a focused strategy with a dedicated growth marketing agency. Let’s get in touch!
Our Process to Boost Your Marketing with Smart Hacks
Growth marketing is all about gathering data generated through marketing campaigns through different channels and taking the right action aligned with your business objectives and best practices you tested. Growth marketing is not only concerned with current performance; it helps you anticipate change— acting instead of reacting. That’s why our process includes:
Launch a Market Research
Starting with market research is the core of having an efficient growth marketing strategy. This research will help you understand your customer base, find out untapped opportunities and uncover any potential threats. You will also be able to identify new potential customers, how you can reach them, and the best message to attract them. Take advantage of a number of ways to execute your market research from surveys, calls, focus groups, and analysing your current data. After gathering information, we sort out the most relevant insights that can help you make the right decision. Then scheduled meetings will be held to identify your goals and find a roadmap for the next step.
Create an Action Plan
After we highlight your main business goals, you need to set clear KPIs to measure progress and how your marketing performs. Focus on your top channels to start and grow. Then identify the most effective metrics that would define your success through this channel. For example, if we find out that the best channels for your business are social media and email marketing, we will shift our focus to implementing a strategy to level up your business through these channels and track the results to adjust new improvements to ensure that we’re moving the needle toward your vision. Our action plan will go deeper to understand your customer journey and offer the best practice in each stage.
Conduct Growth Experiments
At this point, you already have a high-level goal and smaller goals to measure each step, and you've discovered the best-performing channels to serve your customer journey. Our final step is to ensure that you don’t leave any potential prospects on the table by conducting controlled experiments. These tests come in two formats:
- A/B tests: It’s where you create two different versions of content and split your audience into halves. Show each one a slightly different copy. And then explore the best one that comes with better results.
- A/A tests: It’s when you launch and show a type of content to a small group of audience and later show them another type and measure what resonated better.
What You Will Get From Our Growth Marketing Strategy Service
Through the measurability and evaluation of your marketing performance, you will have an in-house team who will work closely with you to produce and play out engaging content in a targeted manner– by offering a full solution including:
- Tracking and Analytics
- Content Marketing
- Ad Creative
- Digital Strategy
- CRM & Marketing Automation
- Google Ads
- Marketing Strategies
- Advertising management
- Lead Generation Strategy
Get A Full Package For PPC Process
SEO Services
Enhance your visibility in front of the right audience and make sure you show up in the right place, which matters the most. From analyse to execution, our strategy for SEO will take your website step by step till you appear on the first page of search engines. But what makes our process works beautifully is that we carefully and consistently adjust our SEO strategy according to the recent updates and test the best practices to implement a data-driven plan that achieves the balance between short-term gains and long-term plays to turn your website to be an organic lead generation machine. Start your audit SEO journey right now.
Social Media Advertising
Design a campaign that builds just for your audience to get more clicks, earns credibility and ultimately increases revenues. Scale your brand advertising strategy by finding new opportunities and creating impact for a healthier media combination. Get quality results– not just one-off wins, one purchase or empty traffic. Bring incredible value-add to your business with the help of an effective, experienced, flexible, communicative, creative, and bright team. You will feel like you have another set of eyes to keep your business growing at all times. Every social media campaign will be tailored to your audience and unique business model. From now, consider us as an extension of your company for data-and-only-results-driven campaigns.
Email Marketing
Start auditing or evolving your email list and getting more flow to generate traffic to whatever you want. Build a powerful relationship with your customers, and enhance the conversation for better conversions. Email marketing is one of the most effective ways to reach your audience. Together, we will go through a proven, step-by-step process for writing and designing high-targeting leads-driven emails. Every step of your growth marketing funnel will be maximized by conversion-optimized emails. Our team will take a different and more efficient way to help your company grow. By digging into the whole user journey, you can utilize and optimize practical tactics for your marketing progress, including email, to magnify conversion rates.
PPC
Launch a high-impact PPC campaign to find quick wins, then invest more in what works. Unlock a quick yet powerful path for your growth marketing strategy and generate quality results. Our team will have one goal– strategize together, ask tough questions, and examine the results. Optimize your campaign and start watching the output that will get better. Generate best practices paired with constant iteration and evaluate new tactics, strategies, tools, and theories. If you experience a halt in your growth for no reason, a boilerplate campaign can never help. Hit a cap and unlock your pocket of scale with an efficient PPC campaign.
Challenge Accepted
Your Success is Our Concern. Let’s Tackle Your Challenges
“Ads take up a large portion of my budget without great impact”
Traditional marketing can bring results you want anymore. If you want to publish an ad and wait for an incredible rush on your sales, you’re so wrong. Advertising is an essential component of your growth marketing; however, it’s still one component, and it needs to be implemented right. If you spend a huge amount of your budget on ads and you don’t get the results you expect, that means there is a problem. The solution starts with pressing a pause and analysing the performance— and most importantly, keep asking why! Fortunately, our team is here to help with:
- Understanding your current situation and figuring out what works and what does not
- Audience-led campaigns that generate demand and sustainable revenues
- Designing an appropriate full funnel media plan
“Leads are high. Sales are low ”
When you successfully generate leads, you have made a significant step towards your growth marketing. You move beyond simply attracting traffic to your website or any landing page with the right strategy.
However, there is a more important strategy you might miss. You need to design, manage, and optimize a growth marketing campaign. That should be built upon a data-driven strategy and adjusted in real-time progress across all paid platforms. That’s the only way to push the boundaries of your sales level, which might determine you to see real growth in your business. Our team will help you with:
- Finding an audience who are ready to make a purchase
- Design an efficient social media campaign with the message your audience needs to see
- Extend your brand reach to identify a new audience base.
Why Mash
Companies that have a clear growth marketing strategy are 313% more likely to show success than those that overlook it. Mashworld can bring the results you’re aspiring for. Let’s build the right assets.
We Guarantee
Integral growth marketing strategy to maximize your media
Monitoring your business progress and analyse your performance until you receive what you’re looking for.
A clear creative approach that tailors for your business and needs
Constant learning and improvements throughout our partnership supported by a data-driven perspective
A team works on your side who will allocate all resources to drive growth
Craft Your Own Success Story With a Growth Marketing Agency
Frequently Asked Questions (FAQs)
A growth marketing agency is a type of marketing agency that specializes in helping companies grow their business. They use a variety of strategies and tactics to enhance sales, drive traffic, and build brand awareness. Growth marketing agencies focus on using data-driven insights to develop campaigns that are tailored to the individual needs of each client.
That’s why we employ a team of experienced professionals who have a robust background in areas such as SEO, content creation, email marketing, and social media management. They also use analytics tools to track the performance of their campaigns so they can make adjustments and optimize for maximum results.
Our team is your producer to take advantage of your resources to finalize a high-end product just like you want.
The four growth strategies are market penetration, market development, product development, and diversification. Each strategy offers a unique approach to expanding a business’s reach and growing its customer base.
Market penetration involves boosting sales of existing products or services in existing markets by focusing on marketing and promotional activities. Market development is about expanding into new markets with existing products or services. Product development entails introducing new products or services to existing markets, while diversification involves entering entirely new markets with new products or services.
Traditional marketing is more focused on brand awareness and long-term customer loyalty. It involves activities such as print ads, TV commercials, and radio spots to reach a broad audience. On the other hand, growth marketing is a data-driven approach that focuses on quickly acquiring customers and increasing revenue. It utilizes tactics like A/B testing, email campaigns, social media outreach, and content marketing to drive conversions.
A marketing growth strategy is a plan to increase the reach and visibility of your business. One of the most popular examples of companies that have offered a typical successful growth marketing strategy is Slack. The story starts with identifying a problem “software for business communication”, a new market, “ hybrid and remote work environment”, a powerful solution, “a simple and easy tool for communication to cut the hassle of sending files, meetings, and so”, and a free and premium plan. The platform constantly improves its features offering AI-powered solutions and new ways for a smooth experience. That’s a result when you have a clear and efficient growth marketing strategy.
Strengthen the relationship between sales and marketing through an only-results-driven strategy
