CONVINCE PEOPLE TO CLICK ON YOUR APP

App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

The App Store Optimization process also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours. When you learn more about which keywords are being used, you will better understand your potential customers’ language so you can hone in on the best keywords to use.

ASO Importance

With hundreds of thousands of apps in each app store competing against each other and trying to rank above one another, the reality is that most publishers are not investing in app store optimization.

So here is our gift to you: App Store Optimization is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

ASO Vs SEOs

App Store Optimization is often referred to as the app store SEO (Search Engine Optimization). Both processes share similarities like keyword optimization, backlinking, and conversion optimization. The main differences between App Store Optimization and Search Engine Optimization are the ranking factors. Also, ASO is utilized for mobile apps whereas SEO is for websites.

Enhance Your App visibility and Increase App Conversion Rates

App Store Optimization focuses on the click-through rate (CTR), this means that you need to convince people to actually click on your app store listing once they find it. We can help you do so by optimizing your App Name, App Title, App Icon, Screenshots, and App Rating. What are you waiting for? Start optimizing!

Optimize App Growth

The first step on the road to maximizing your downloads is to make sure your app is easily discoverable by the right users. We will help you understand how to boost your organic growth, by understanding how your audience is searching for and finding similar apps.

Sustain and Increase Oragniz App Downloads

A good App Store Optimization strategy will undoubtedly boost your organic installs and ensure long-term results. This means that when people search for keywords related to your app, they will always find yours.

Increase App Revenue and Conversion Rates

In-app ads, in-app purchases, and subscription models are some of the ways in which you can monetize your app. Businesses usually decide to run ads to bring in more users and thus, more revenue. But if your app store listing page is not converting, meaning convincing users to actually download your app, then your ad spend has gone to waste. Remember, App Store Optimization also involves Conversion Rate Optimization, which is getting people to click through and download the app.