- Content Marketing
Grow your Business with a Successful Content Marketing Strategy
Capture your leads' attention and direct them to the ideal customer journey.
Content marketing is one of the basic building blocks in creating positive experiences for potential customers because it’s how you capture their attention and make a first impression.
Creating consistent, high quality and engaging content help you build a strong relationship with your audience, establishes your credibility, enhances trust, and improves your brand’s reputation.
Content marketing is the foundation of organic marketing. It involves giving value to people so they can refer to the content written as trustworthy and use it for their specific needs and desires. Therefore, content impacts users’ decision-making more than any other marketing tactic.
Benefits of Content Marketing
Content marketing is a process. In detail, it involves the creation and distribution of content to attract new customers. When coupled with other tactics, you can use the content to retain customers and offer them special deals.
But the prime goal of the content -meaning blog posts, infographics, podcasts, videos, etc.- is to create brand awareness. In other words, to make your business visible when someone uses a search engine or social media.
A successful content marketing strategy focuses on creating content that has a distinctive, easily distinguishable voice, style, and pitch across different distribution channels.
Below are some of the major benefits that Mash World’s content marketing team will help you unlock for your business:
1. Increases Search Engine Rankings
Along with creating a large amount of content, it’s important to publish high-quality, engaging, and specialized content. Headlines and meta descriptions are vital in raising your search engine rankings.
By including strategic keywords in your content, you can further improve its relevancy to target audiences.
2. Boosts Conversions
A solid call to action on your webpage increases conversions. The call to action prompts your customer, visitor, or lead to make a purchasing decision.
3. Creates a Voice for Your Company
When prospective customer visits your website, they’re interested in learning more about what it would be like to work with your company.
Strong website content establishes your brand voice and maintains a consistent persona across different communication channels.
4. Establishes Thought Leadership
Creating an image of yourself or your business as an industry expert, and constantly sharing valuable and accurate information, builds customer credibility and trust.
It established your company as an industry leader. As a result, not only will profitable customers choose you over the competition, but you will also receive more PR opportunities. Because reporters, influencers, and other content creators will contact you for advice and will reference your work, resulting in more exposure for your brand.
CONTENT MARKETING PROCESS
Mash World’s agile content marketing process involves you in every step of developing and implementing the most effective content marketing strategy for your company.
1. Content Marketing Strategy
Usually, the distributed content leads viewers towards a profitable action. But not every piece of content must include a call to action. Why? Because the process is about nurturing your followers and new audiences.
Creating a balanced distribution of valuable content and sensible calls to action over time is what we call a content marketing strategy.
The Sales Funnel
A sales funnel is a structure that welcomes new visitors and tries to make them come out on the other end. That is, to the purchase of your goods or services.
Content marketing is a simple method to create a sales funnel. After all, you create content and make your company visible, and depending on your content marketing strategy, you will see different business development rates.
A sales funnel has three parts:
Top of the Funnel. At the top, you can find qualified prospects and casual viewers. The numbers of likes and views tell you how well your SEO and content marketing strategy work.
Middle of the Funnel. During this phase, potential customers go through a series of steps to become customers. Content may contain a link to your product or other web pages, depending on the complexity of the chosen strategy.
Bottom of the Funnel. At this point, it is all about the final step that converts prospects into buyers. It focuses on sales management strategies.
The Buyer’s Journey
A sales funnel is only successful when you understand the buyer’s journey. That is, how people search for content and end up buying products that relate to their needs.
Sometimes, people buy things they do not need on impulse. But the majority of the time, they search for, compare, and find specific solutions for their problems. This is why we have to focus on SEO in the first place.
- People most of the time search for solutions to their problems (not products).
- Storytelling motivates potential customers to take action. Because emotions sell better than dull lists of features.
- Sometimes, potential customers just want the hottest product to follow a trend. So, they search for informational and educational content.
At Mash world, we make sure to understand the best content format, that works for your business and target audience. We organize content creation across various formats, to reach specific marketing objectives.
Some of the content formats we work with include blogs, infographics, listicles, testimonials and reviews, and videos.
2. Information Architecture
The basis of any created content is the information architecture. We analyze the objectives of each content piece and make sure we convey the information in the best possible way for target audiences.
Our team of content creators includes all communication messages in an organized, easy-to-digest, and engaging manner.
3. Content Creation
We send the required documents to our team of copywriters, graphic designers, and video producers to work their magic.
4. Content Testing and Reviewing
We review all content to ensure that we have met the objectives. In some cases, we publish different versions of content and see which version resonates more with the audience.
TYPES OF CONTENT
When it comes to content marketing, it is important to choose the content types that promote your business effectively and not to be afraid to experiment.
The following are a number of content types that you need to adopt when you want to develop your content marketing strategy:
1. Web Copywriting
Web copywriting is simply defined as the process of writing online content for the web. It includes any written content that’s published online to promote ideas, services, or products.
You need to bear in mind that when you are writing for the web, your digital images and written text need to be formatted for different devices, such as desktop computers, tablets, and mobile phones.
In addition to that, web copywriting is not just for your customers, it’s also for search engines. Therefore, you need to write a text that is engaging to your target audience but, also easy for search engines to index.
Web Copywriting Tactics
At Mash world, we help you create a feeling of familiarity with your customers by creating consistent copies that live up to your expectations.
Our team of creative content creators will craft words that engage and convert visitors into paying customers, by utilizing a combination of the below tactics:
- Research-based Writing
To write copies that match the intentions of visitors, we conduct extensive research to understand your customers’ needs and business goals; and align between both through clear and persuasive copies.
Our research technique is based on reliable data collection, analysis, and processing to create a profound base for writing.
- SEO Web Copywriting
Crafting keyword-rich and fully optimized content that positions your website in higher rankings as well as engages your customers with your brand. Mash World’s experienced copywriters will help your business connect with the target audience through focused and engaging copies.
- UX Writing & Microcopies
Generate concise and conversational copies that provide a better user experience on your software and website, including error messages, notifications, headlines, calls to action, and more.
This helps in aiding and guiding the product’s users to be more engaged and supported.
- Consistency & Standards
When establishing your sitemap and information architecture, we choose familiar labels and category names that meet users’ expectations and ensure better usability and discoverability of information on your website or software.
- Strategic Calls to Action
Increase conversion rate through strategically distributing, and naming calls to action, to guide users, and motivate them to take the needed action. Our aim is to smoothly guide the customers through each buying stage, without appearing pushy.
- Unified Voice
Write web copies using a unique and consistent voice that distinguishes your business from others. Our creative copywriters help your business in building a sense of familiarity, that maximizes brand affinity and loyalty.
2. SEO Content Writing
SEO content writing involves writing content while using keywords appropriately within the headers and the body of the content, within a clearly laid out keywords strategy.
Each word used in the content can have a different weight by search crawlers. We optimize the content to ensure that it is best ranked by search engines. To create SEO-friendly content, we take the following tactics into account:
- Creating content that matches the users’ search intent.
- Integrating keywords (as well as LSI keywords).
- Writing interesting meta titles and descriptions.
- Creating internal links, based on a pre-defined internal linking strategy.
- Getting more backlinks.
When you integrate SEO into your content marketing strategy and use a sales funnel to mimic the buyer’s journey, you increase the traffic and the conversion rate. The whole idea is to create the ideal setting for the visitor to take action, by focusing on:
Awareness. At the top of the funnel, we create content that appears on search engine result pages. People find the blog, site, or social media profile that hosts your content.
Consideration. To explain, the visitors receive or access case studies, e-books, or image galleries that provide all the necessary information to initiate the last phase. At the middle of the funnel lie the means to gain potential customers’ trust.
Conversion. Helping interested viewers take that final step that results in profit and, ultimately, business development. For example, offering a free consultation or special discount to get nearer to that last, precious yes.
3. Video Content
Videos enjoy a higher customer engagement rate. Therefore, you can create a variety of content in video format, to engage your target market and leave them hungry for more.
4. User-Generated Content
User-generated content is a brilliant content marketing method because it gets your customers involved. This type of content increases consumer engagement and interest in your business.
5. Ads Copywriting
Ads copy or advertising copy is a form of branded content that aims to convert a potential lead for your business into a buying customer. Effective ad copy focuses on communicating how the product or service can solve customers’ problems.
Some of the marketing tactics ad copywriters use include discounts, free trials, cost savings, highlighting product features, hiring an influencer, and customer testimonials.
Blogs provide customers with useful relevant information about your industry. This type of content attracts potential customers looking for the answers your company blog provides, improves SEO, and boosts organic traffic.
This type of content provides customers with a visually appealing way, to present statistics or processes. They usually give an easy-to-digest overview of a topic.
Listicles are a popular type of content. They can be used to show a step-by-step method for solving a problem, such as creating a list of best travel destinations, or a checklist for recipe ingredients. Additionally, this type of content can be repurposed for social media.
8. Social Media Content
The content published on your company’s social media platforms should be written in a way that mirrors the data consumption and purchasing habits of social media users. It should be appealing, concise, and encourage users to consume more content on your website or other marketing channels that you are using.
Content marketing is essential for your business growth. It helps you build customer trust and loyalty, develop relationships, generate leads, and improve conversions.
Driving Business Growth
Increase In Revenue
Increase In Conversion Rate
Fill in the form and a Mash World expert will be in touch soon.