CONVERT A WEBSITE VISITOR TO AN ACTION TAKER

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the practice of A/B testing two versions of a website against one another and attempting to increase the percentage of website visitors who take the desired action either by filling out a form, becoming customers, or otherwise. The Conversion Rate Optimization process involves understanding how users move through your website, what actions they take, and what is stopping them from completing their goal

The ultimate goal is to find the version that converts better which is the version that sends the most leads, contact forms, phone calls, purchases, and such. The more conversions, and the higher your conversion rate, the better.

CRO involves testing a multitude of factors on a website to check if and how they impact conversions. It may involve testing large elements, like an entire checkout process, or small ones, like the color of a button.

Examples of Conversion

Macro-conversions

• – Purchasing a product from the website
• – Requesting a quote
• – Subscribing to a service

Examples of Micro-Conversions

• – Signing up for an email list
• – Creating an account
• – Adding a product to the cart

Benefits of CRO

Make Decisions Based on Data

CRO eliminates “I think” and changes it to “I know.” CRO allows you to make decisions based on data and facts rather than your gut. By utilizing A/B tests and evaluating the results, you’ll be able to make smarter decisions in the future, because you will have all the data needed to back yourself up.

Get Better Results

Utilize the data obtained from the CRO testing to make decisions about changes on your website, and find out how to obtain better results from these changes. If you change the color of a button because testing has proved 5% more visitors click it, you will at least receive the 5%—versus an unknown amount of conversions from changes made without testing.

Make More Money

CRO helps you identify small areas of opportunity that will result in increased conversions and thus increased revenue. For example, changing the location of a form on a page may increase the number of leads per month.

Outrank Your Competition

Increasing conversion rates, increases website traffic, social media activity, and the overall popularity online. These increases are known to correlate with the search engine ranking. So the more you test, and the more changes you make, the better you could perform in search.

Learn More about Your Visitors

Learn a lot more about your visitors. No group of customers is the same, so that is why it is important to do your own testing and experiments to find out what each specific group prefers. Learning these crucial facts, gives you the ability to better guide any future development, design, or marketing work on your website because you will know what they prefer and what will boost conversions the most.