We develop mobile applications that meet your customers’ needs and transform your business.

Mobile Application


Boost Business Growth and Attract New Customers

The nature of business operations has changed drastically over the past few years. Business owners are now heavily dependent on technology to initiate a relationship with customers, maintain it and complete a sale.

The introduction of mobile apps is constantly changing how users shop and interact with brands. In addition to being able to search for products, create, and track orders from the comfort of their homes.

Mobile apps offer an engaging and experience-driven environment, essential for creating an integrated buyer journey. Mobile apps help build a strong digital presence that leads to better customer engagement.


Advantages of Branded Mobile Applications for Businesses

Timely Customer Support

Customer satisfaction largely depends on how quickly and easily customers can access the information they need about your business. After all, the difference between a lead and a conversion is the customer support response speed.

You can add a live chat support feature on your app to provide on-demand customer support, improve engagement, and boost your sales and overall brand reputation.

Increase Customer Engagement and Loyalty

Customer retention plays a key role in determining the success and profitability of almost every business. Mobile apps improve your customer retention rate, by keeping your customers engaged with your brand and offering unique features and functions.

Implementing loyalty programs is considered one of the most effective strategies to drive customer engagement and loyalty. You can integrate loyalty programs into your mobile experience in the following ways:

  • Offer Instant App Rewards: this includes rewarding users with a certain percentage of their purchase by collecting points for every product they buy. They can then use these points in future purchases in the form of cashback or discounts.
  • Provide Personalized Product Recommendations: this can be achieved through carefully examining user behavior while browsing your app. You can then suggest relevant products that will motivate users to repeat purchases and try new suggested products.
  • Encourage Social Sharing: integrate social media buttons to encourage app users to share their experiences with your brand.

Personalized Brand Messages

Unlike websites, mobile apps enable brands to create multiple user personality profiles and deliver customized content to each user segment. This user segmentation allows you to send personalized in-app messages, product recommendations, and understand your buyer journey better.

Build a Direct Marketing Channel

With mobile apps, brands have the opportunity to facilitate direct interactions with consumers through the use of push notifications. Push notifications effectively engage audiences and remind users about your products and services at the right time.

Geolocation is another app-specific feature that can be utilized along with user profile information to create and deliver relevant mobile notifications that are attractive and engaging to customers.

Increase Revenue

Since mobile apps offer a more convenient purchasing process, they positively impact sales and help you increase and earn additional revenue.

Mobile apps can be monetized through a number of strategies. Some of the most popular app monetization strategies include in-app advertising, in-app purchases, freemium, and paid apps.

Therefore, if users enjoy your app, they will pay for it, or you can advertise in your app and create new revenue streams.

Capture Valuable Consumer Insights

Mobile apps allow businesses to collect, analyze, and leverage consumer data. By taking advantage of information such as customer preferences, and in-app behavior, brands can leverage data-driven marketing tactics to offer users a highly customizable mobile experience.

Integrated Suite of Mobile App Development Solutions

Regardless of the industry you are operating in, mobile apps can help you attract new customers, increase engagement, boost sales and revenue, and offer an improved, personalized customer experience.



At Mash world, we help you take advantage of the latest mobile technology to enhance your business performance in an organic way through mobile.

Our suite of integrated mobile app development services includes the following:

Mobile App Development

We build native mobile apps for iOS & Android to solve daily problems and make your customers’ life easier. Our expert developers use an agile process to deliver a client-focused product that drives real results to your business.

User Experience Design

Simplify complex ideas into enjoyable designs that help your customers achieve their goals. Mash World designers rely on a proven process, technologies, and a deep understanding of your customers’ needs to deliver an experience that is useful.

Quality Assurance

Keep your mobile app clean and bug-free; and help your customers have a seamless interaction every time they use it. We run manual and automated QA tests at every stage in the development life-cycle, to ensure better performance that works for your customers and not against them.

Mobile App Hosting

Simplify complex ideas into enjoyable designs that help your customers achieve their goals. Mash World designers rely on a proven process, technologies, and a deep understanding of your customers’ needs to deliver an experience that is useful.

Technical Consultancy

Our technical professionals are experienced and certified, to provide valuable consultation that helps you fix any bugs, glitches, and issues you might be facing with your digital product. In addition, they will analyze your software and form plans, for further enhancements to meet the future demands, and needs of your customers.



The success of the mobile applications depends on the process taken by the team, in collaboration with the client, to bring in real results that align with the company’s objectives.  At Mash World, we follow a proven and tested process to bring your app into reality.

01 Discovery
  • Initial meeting
  • Business goals and needs
  • Questionnaire
02 Ideation & Planning
  • Identify problems & Imagine Solutions
  • Determine Requirements
  • Product Roadmap
03 Design
  • Architecture
  • Wireframes
  • Prototypes
  • Content
04 Development
  • Front-end & backend
  • API
  • Quality Assurance
05 Deployment & Maintenance
  • Go Live
  • Bug Fixing


Types of Mobile Applications

Mobile applications come in different flavors, there are seven types of mobile apps you need to examine before you start developing your own app:

Lifestyle Mobile Applications

This type of mobile app aims to support users in different personal areas, that define their lifestyles, such as fitness, dating, food, music, and travel.

Social Media Mobile Applications

This type of mobile app helps users access popular social networking platforms on mobiles, such as Facebook, Instagram, Twitter, Snapchat, and LinkedIn. 
These apps make it easy for users to share things they are passionate about, without having to leave the app.

Utility Mobile Applications

This type of mobile app serves a single function and they usually come pre-installed on your devices, such as reminders, calculator, flashlight, and weather apps.

Gaming Mobile Applications

This type of mobile app allows users to enjoy playing games on mobiles, such as Angry Birds, and Candy Crush. These apps focus on making games as “addictive” as possible, to bring users back to the app.

Productivity Mobile Applications

This type of mobile app helps users accomplish tasks easily, quickly, and more efficiently. Popular productivity apps include Google Docs, Sheets, and Evernote.

E-commerce Mobile Applications

This type of mobile app allows users to buy and sell goods and services over the internet via mobile. Through e-commerce apps, users can create and track orders, make e-payments, and access customer support.

News/Online Publishing Mobile Applications

This type of mobile app delivers news and information to users, in an easy-to-understand layout. Popular apps include LinkedIn Pulse, Reddit, Google News, and Weather.

What to do NEXT?

To build successful, engaging, and profitable mobile apps, it is important to understand that mobile apps aren’t just a mobile version of your website.

Mobile apps allow businesses to create personalized customer experiences, that set them apart from the competition.

At Mash World, we help you build a native app for various business functions, to deliver direct, personalized, and engaging branded messages to the right users on the right devices.

To get started, feel free to reach out and chat with our experienced team about your mobile app requirements. Also, check out our portfolio of mobile app projects.


Building functional and bug-free applications requires a deep understanding and application of the latest technologies and tools used in the market – which gives us confidence in the work we produce. Mash World has a dedicated technical team that has the capabilities and skill to turn challenges into opportunities, making us the top choice for many companies.


 Driving Business Growth


Increase In Revenue


Increase In Conversion Rate



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