- Online Advertising
Build a Solid Online Presence
Expand your customer base with online advertising, regardless of your budget, industry, or target market.
Online advertising, also known as online marketing, internet advertising, digital advertising, or web advertising, is a cost-effective marketing channel that uses the internet to deliver promotional marketing messages to consumers.
Benefits of Online Advertising
From expanding your reach, and attracting new customers to diversifying your revenue streams, online advertising comes with an array of major advantages for businesses that include the following:
Highlight your business beyond your local area and reach out to your target audience worldwide. With this, your business will be accessible to millions of clients. Prospects may later turn into your customers and help you gain more profits.
One of the greatest benefits of online advertising is its cost-effectiveness. Unlike other conventional methods, you do not have to spend millions to promote your products and services. It is inexpensive and affordable to promote your business online.
Online advertising helps you find the right audience. It targets the ones who are more likely to be interested in the products and/or services you are selling. Online advertising tools such as online display ads, social media ads like Facebook and Twitter Ads, and video ads make it easier to reach your target audience.
Engage Your Customers
Find out what type of products and services your customers are looking for and what they think about your products and plan your ad campaigns accordingly.
Access to Data
Online analytics tools, can help you decide which strategies are working for you and which are not. You can analyze customer data such as keyword data and can further make the required changes.
Fast and Easy
Online advertising is fast and easy. Traditional advertising procedure takes too long and consumes much time. But in online advertising the moment you start your ad campaign, you start receiving qualified leads. This allows you to reach your goals quickly.
ONLINE ADVERTISING PROCESS
Digital advertising strategy can be intricate, but, there are a few key practices we make sure to include in our online advertising efforts:
- Meeting and initial requirements
- Business goals and customers’ demands
- Market Research
- Strategy (objectives, messaging, voice, etc.)
- Information architecture
- Keyword research
- Craft ads copies
- Client approval and edit
04 Test & Review
- Monitor ads’ performance
- Enhance and revise for better outcomes
Online ADVERTISING Channels
By leveraging the following online marketing channels, we guarantee the right content placement that will ultimately achieve marketing objectives in a cost-effective manner:
- Google Ads
- Google Display Network (GDN)
- Search Engine Marketing (SEM)
- Instagram Advertising Campaigns
- Facebook Promoted Posts and Custom Audiences
- Twitter Promoted Accounts, Promoted Tweets, and Custom Audiences
- YouTube In-Stream, TrueView In-Stream, In-Search, and In-Video Ads
ONLINE ADVERTISING METRICS
The performance of digital advertising campaigns can be measured by examining the following metrics:
- Clicks: how many times your ad was clicked
- Impressions: how many times has your ad appeared to users
- Click-through Rate (CTR): the percentage of impressions that result in a click
- Reach: how many viewers are shown your ad
- Video Completion Rate: how many times viewers who are shown your video ad, watched the entire ad.
COLLABORATE WITH A CREATIVE TEAM THAT WILL EXPAND YOUR CUSTOMER BASEAt Mash World, we help you expand your customer base by taking advantage of the below mix of digital services:
Data-driven Marketing Campaigns
Increase brand visibility, lead generation, SaaS user acquisition, sales campaigns for e-commerce, and more.
Refine your advertising efforts and pay only for the results you get. We help you with effective media buying plans on digital platforms. Our aim is to optimize your conversion rate through smart bidding.
Create engaging and personalized landing pages to efficiently push potential leads further through the sales pipeline. Landing pages are the first web pages users see when they click an ad. So it is better to make them optimized and sales-driven to bring in the desired results.
Find areas of improvement on website usability, content, ad campaigns, and more, to convert strangers into actual customers, and thus sales.
At Mash World, we identify the issues preventing your prospects from converting, and put in-depth strategy to tackle them through customer journey mapping, usability testing, A/B testing, and more.
Appear on the first pages of search engines. Our SEO specialists will work on optimizing your website performance, speed, and content to increase its visibility and credibility.
We provide comprehensive SEO services, including on-page, off-page, technical, and local.
Lead-gen Website Design & Development
Let your website act as a lead generation machine through strategically structuring content, distributing calls to action, as well as building comprehensive information architecture for better navigation.
Generate keyword-rich content to meet your customers’ intentions and expectations. We help you provide value through words and phrases that resonate with your customers and influence their actions.
What to do Next?
Online advertising is a very powerful marketing method that empowers businesses to reach highly specific target audiences, with the help of targeting features across search engines and social media platforms.
In addition to that, it enables businesses to advertise in a variety of ad formats that align with different target audiences. Also, its cost-effective advertising tools, drive leads and increase sales and revenue.
At Mash World, we offer an integrated suite of online advertising services, that will help your business make the most out of its digital advertising investment. You can check out our portfolio of different online advertising projects and reach out to our online advertising professionals.
Driving Business Growth
Increase In Revenue
Increase In Conversion Rate
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