- Search Engine Optimization
DRIVE GUARANTEED TRAFFIC, LEADS, & SALES
Optimizing your online content so that search engines would like to show it as a top result.
Nowadays, almost every business needs to have a strong digital presence to be able to turn a profit. This means your company needs to build a website, a mobile app, or both in some cases to reach and serve customers.
Since you have a website or a mobile app, you need search engine optimization (SEO) to help customers find you on the web. SEO is considered one of the most cost-effective marketing methods to better understand what your customers are searching for.
SEO is a major source of the traffic to most websites. Having a good SEO strategy in place means better traffic from more qualified leads, increased engagement, and more conversions.
HOW DOES SEO WORK?
At Mash World, we believe that a strong SEO strategy improves your company’s online visibility, by optimizing your website to rank at the top of the search engine ranking pages (SERPs).
In this case, it’s much easier for customers to find you and contact you instead of the competition. Our SEO experts help you achieve that by utilizing a combination of the following tactics:
Analyze your website performance to find structural weaknesses negatively affecting your ranking. This helps us create a customized and detailed action plan to enhance your website position in search results.
Find the terms your potential customers are searching for, and make sure they have the right balance of potential traffic and competition. Also, we focus on LSI keywords and variations to make sure that your website is relevant to the right audience.
Identify your top competitors, discover why they’re outranking you, and explore what you can do about it to one-up your competitors in search.
Harness the power of artificial intelligence to vigorously rectify content on your website. Also, generate focused research and analysis that help attract more qualified leads while increasing website authority and ranking.
Identify and fix technical issues on your website and provide a better experience to your users. Our dedicated SEO specialist focuses on strengthening the foundations of your website using a proven strategy and action plan.
Make sure your pages tell the search engines what they’re about, in a way that makes them as relevant as possible. Having an optimized web page increases your traffic and conversion rate.
Create good quality, relevant content for your website visitors, and search engines alike. We can help you create useful and key search terms-rich content to match visitors’ intent and convert them into customers.
Reach customers around the world and let everyone, everywhere, hear about your brand. Our experienced SEO team is helping businesses grow globally through personalized SEO strategies and tactics.
Optimize web pages to rank well for local searches. Our local SEO experts know what resources to mobilize, to make sure that customers in your neighborhood are finding your website. It is the first step to driving traffic.
Lead Generation SEO
Lead generation SEO strategies help attract more qualified leads who are interested in your brand. We focus on refining your content and applying SEO best practices to get you where you want to be.
A COMPREHENSIVE SEO PROCESS
A long-term and ongoing process that we are committed to, to drive real results
- SEO audit
- Competitor analysis
- Keyword research
- Customized strategy
- Fix loading speed
- Enhance website performance
- Improve website usability
- Navigation & information architecture
- Content optimization
- Mobile-friendliness & UX signals
- Internal link building
- Outreach backlinks
06 Tracking & Optimizing
- Monitor results
- Enhance where applicable
- Ongoing process
GET MORE APP TRAFFIC AND DOWNLOADS
Despite the hundreds of thousands of apps in each app store competing over app store listing visibility and downloads, unfortunately, most publishers are not investing in app store optimization.
App store optimization (ASO), is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.
This increased visibility tends to translate into more traffic to your app’s page in the app store. ASO also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours.
When you learn more about which keywords are being used, you will better understand your potential customers’ language so you can hone in on the best keywords to target.
ASO VS SEO
App store optimization is often referred to as the app store SEO (search engine optimization). Both processes share similarities like keyword optimization, backlinking, and conversion optimization.
The main differences between App Store Optimization (ASO) and Search Engine Optimization (SEO) are the ranking factors. Also, ASO is utilized for mobile apps whereas SEO is for websites.
ADVANTAGES OF ASO
Searching in the app stores, browsing app store top charts, and using app store features are one of the top ways people discover new apps. Therefore, it is important that app publishers invest in ASO to optimize app visibility.
Below are some of the advantages that come with implementing an effective ASO strategy:
Enhance Your App visibility and Increase App Conversion Rates
App store optimization focuses on the click-through rate (CTR), which means that you need to motivate people to actually click on your app store listing once they find it.
We can help you accomplish this, by optimizing your app name, title, icon, screenshots, and app rating.
Optimize App Growth
The first step on the road to maximizing your downloads is to make sure your app is easily discoverable by the right users. We will help you understand how to boost your organic growth, by understanding how your audience is searching for and finding similar apps.
Maintain and Increase Organic App Downloads
A good app store optimization strategy will undoubtedly boost your organic installs and ensure long-term results. This means that when people search for keywords related to your app, they will always find yours.
Increase App Revenue and Conversion Rates
In-app ads, in-app purchases, and subscription models are some of the ways in which you can monetize your app. Businesses usually decide to run ads to bring in more users and thus, more revenue.
But if your app store listing is not converting, meaning encouraging users to actually download your app, then your ad spend has gone to waste. Remember, ASO also involves conversion rate optimization, which is getting people to click through and download the app.
INCREASE ROI AND DRIVE REVENUE
Conversion rate optimization (CRO) is the practice of A/B testing two versions of a website against one another and attempting to increase the percentage of website visitors who take the desired action either by filling out a form, becoming customers, or otherwise.
The Conversion Rate Optimization process involves understanding how users move through your website, what actions they take, and what is stopping them from completing their goals.
The ultimate objective is to find the version that converts the best (i.e. the version that sends the most leads, contact forms, phone calls, and purchases). The higher your conversion rate is, the better.
CRO involves testing a multitude of factors on a website to check if and how they impact conversions. It may involve testing large elements, like an entire checkout process, or small ones, like the color of a button.
TYPES OF CONVERSIONS
There are two types of conversions:
1) macro conversions
Getting users to:
- Purchase a product from the website.
- Request a quote
- Subscribe to a service.
2) micro conversions
Encourage users to:
- Sign up for a mailing list.
- Create an account.
- Add a product to the cart.
ADVANTAGES OF CRO
It is important to understand that CRO is considered the single most vital strategy for driving business growth.
Below are some of the advantages that we will help you unlock with CRO:
Make Decisions Based on Data
CRO eliminates “I think” and changes it to “I know.” CRO allows you to make decisions based on data and facts rather than your gut. By utilizing A/B tests and evaluating the results, you’ll be able to make smarter decisions in the future.
Get Better Results
Utilize the data obtained from the CRO testing to make decisions about changes on your website, and find out how to obtain better results from these changes.
If you change the color of a button because testing has proved 5% more visitors click it, you will at least receive the 5%—versus an unknown amount of conversions from changes made without testing.
Make More Money
CRO helps you identify small areas of opportunity that will result in increased conversions and thus increased revenue. For example, changing the location of a form on a page may increase the number of leads per month.
Outrank Your Competition
Increasing conversion rates, increases website traffic, social media activity, and overall online visibility. These increases are known to correlate with search engine ranking.
Therefore, the more you test and make changes, the better you could perform in search engine results.
Learn More about Your Visitors
Learn a lot more about your visitors. No group of customers is the same, so that is why it is important to do your own testing and experiments to find out what each specific group prefers.
Learning these crucial facts gives you the ability to better guide any future development, design, or marketing work on your website because you will know what users prefer and what will boost conversions the most.
What to do next?
The list of digital growth strategies is endless. However, not all strategies offer the same return on investment when it comes to delivering the best possible results that help increase profits over time.
Therefore, it is imperative that you work hand in hand with a strategic partner that understands your product and business operations. In order to develop a more intricate, tailored ASO, and overall SEO strategy.
If you got this far, we invite you to take a look at our portfolio of SEO projects across different industries. Also, feel free to schedule a call with one of our search engine experts to take your first step on the path to profitability.
SEO, ASO, & CROFOR EVERY BUSINESS NICHE
- Real Estate
Driving Business Growth
Increase in users
Increase in impressions
Increase in clicks
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