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Daze Events

A new (rebranded) name in wedding planner and events organization services in Jordan

  • sector Wedding Planner
  • Year 2017
  • PROJECT SEO Content Lead Generation

730

Views in second month after launch

596

Searches in second month after launch

878

Online activities on online brand presence

Overview

Daze Events wanted to increase brand awareness and the number leads in the shortest time possible. With the fierce competition in the wedding and events planning niche, we needed to create a blended lead generation strategy where content, SEO, and advertising work hand in hand.

Challenges We Faced

  • 01 New brand with zero recognition
  • 02 Several well-known competitors
  • 03 Obligations to several wedding venues
  • 04 Creating an immediate increase in brand awareness
  • 05 Emphasizing high-end positioning (minimum 4 starts hotels)
  • 06 Achieving direct wedding reservations in short period
  • 07 Budget constraints
  • 08 No existing content

Solutions We Came Up With

Keyword Research

We conducted a thorough keyword research to optimize the website and create findable blogs.

Localized & Copywritten Blogs

We created sales-driven blogs targeting Amman, using pillar-cluster content technique.

SEO-friendly Content

We made sure that we write content that appears in the first pages of search engines.

Optimizing URLs

We refined URLs structure to be more humane and search-engine-friendly.

Lead Generation Ads

Creating targeted advertising campaigns to reach the right audience and help in moving prospects through the marketing funnel.

The Results

Lead Generation

12

called you

500% Form March 2019

Major targeted traffic increase from SEO (month over month)

Immediate wedding planning appointments on website & social media

Qualified organic lead generation through Google Maps

Branding & visibility

730 NEW VIEWS AND 596 SEARCHES IN THE SECOND MONTH AFTER THE LAUNCH

878 ACTIVITIES ON ONLINE BRAND PRESENCE

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