A new (rebranded) name in wedding planner and events organization services in Jordan
- sector Wedding Planner
- Year 2017
- PROJECT SEO Content Lead Generation
Views in second month after launch
Searches in second month after launch
Online activities on online brand presence
Daze Events wanted to increase brand awareness and the number leads in the shortest time possible. With the fierce competition in the wedding and events planning niche, we needed to create a blended lead generation strategy where content, SEO, and advertising work hand in hand.
Challenges We Faced
- 01 New brand with zero recognition
- 02 Several well-known competitors
- 03 Obligations to several wedding venues
- 04 Creating an immediate increase in brand awareness
- 05 Emphasizing high-end positioning (minimum 4 starts hotels)
- 06 Achieving direct wedding reservations in short period
- 07 Budget constraints
- 08 No existing content
Solutions We Came Up With
We conducted a thorough keyword research to optimize the website and create findable blogs.
Localized & Copywritten Blogs
We created sales-driven blogs targeting Amman, using pillar-cluster content technique.
We made sure that we write content that appears in the first pages of search engines.
We refined URLs structure to be more humane and search-engine-friendly.
Lead Generation Ads
Creating targeted advertising campaigns to reach the right audience and help in moving prospects through the marketing funnel.
500% Form March 2019
Major targeted traffic increase from SEO (month over month)
Immediate wedding planning appointments on website & social media
Qualified organic lead generation through Google Maps
Branding & visibility
730 NEW VIEWS AND 596 SEARCHES IN THE SECOND MONTH AFTER THE LAUNCH
878 ACTIVITIES ON ONLINE BRAND PRESENCE
Become The Next
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