A well-known marketing and business solutions provider, using publicity stunts, record-breaking events, and more.
- Sector Guinness World Records
- Year 2017
- PROJECT SEO
Guinness World Records™ wanted to increase traffic and leads for its business solutions in MENA region. The company was targeting the entire countries, multinationals, and enterprises with average lead generation value ranges between 30,000 to 90,000 USD. So we focused our efforts on comprehensive SEO strategies and link reclamation campaigns to:
- Increase traffic and lead generation
- Reclaim the biggest number of links
- Boost ranking, authority, and relevancy
Challenges We Faced
Generating High-end Leads
Targeting high-quality leads needs extensive marketing efforts to deliver the right offer, at the right time.
Increasing Relevant Traffic
Guinness World Records™ is mostly known for its record-breaking books and events, generating traffic that is interested in the services offered by the company needed aggressive SEO strategies and link reclamation campaigns.
Sustainable Online Reputation
Keeping a positive online reputation in a fierce, competitive market across different marketing channels.
Solutions We Came Up With
Enhancing website traffic through SEO
Conducting keyword research to implement the most relevant and ranking words in content and landing pages.
On-page SEO Best Practices
We applied on-page tactics to boost ranking and online visibility through extensive SEO audits and recommendations
Link reclamation strategy
We developed effective link reclamation campaigns where we retrieved links from other websites to increase authority, trust flow, and citation flow.
Revamping content guidelines
We suggested a set of useful instructions for content creation to help the content team in producing SEO-friendly blogs and content for the record-breaking events.
We noticed an impressive increase in website traffic
Organic Traffic4,443.51% 16,811 vs 370
Organic Traffic4,314.37% 15,671 vs 355
Organic Traffic4,214.38% 20,105 vs 466
Organic Traffic3,353.44% 64,164 vs 1,858
We managed to reclaim 61 links from websites with different domain authorities which led to the below results:
Total Impressions and