NCR
The client wanted to increase sales volume and customer base, despite the highly competitive market and very niche audience. We dedicated our efforts towards creating targeted search engine marketing campaigns with the right messaging that motivates users to take the needed action.
Project overview
The client wanted to increase sales volume and customer base, despite the highly competitive market and very niche audience. We dedicated our efforts towards creating targeted search engine marketing campaigns with the right messaging that motivates users to take the needed action.
The challenge
The challenge
Low-quality Leads — We needed to improve the quality of leads as most of them were irrelevant and didn’t convert.
Poor Conversation Rate — As a result of the low-quality leads, the conversation rate was poor and the client wasn’t getting any results from the existing marketing efforts.
Numerous Competitors — The competition was fierce with many providers for similar POS products and solutions.
Very Niche Audience — A selective audience with very specific needs which makes it harder to find and convert.
The solution
Our solution
Google Ads — We created intensive search engine marketing campaigns to show up in Google’s 1st page.
Keywords — We added the most ranking keywords into the ads to match users’ intent, be more findable by the right audience, and increase conversion rate (Highest Budget Efficiency).
Remarketing — Tracking visitors and retargeting them with ads, using different marketing channels
Landing Pages Optimization — We created conversion-focused landing pages and coordinating with the sales team
Conversion Rate Optimization — Increasing the number visitors who convert into customers
Project overview
Results
2-3 — Daily Leads
Over 1000% — Return On Investment
Lead Generation — We helped the client to receive 2-3 daily high-end leads
Increased ROI — We managed to boost revenue to achieve over 1000% ROI
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