Switch
Digital marketing and creative work delivered by Mash World for Switch. See the project and results.
The challenge
The challenge
Just like any start-up business, Switch wanted to create unique branding and messaging that sets them apart from competitors in the market. After a couple of meetings, it was concluded that Switch would like to convey that they represent the future of electronic retail, the product range they have, and their goal to provide an exceptional shopping experience.
The solution
Our solution
We were faced with a challenge but the solution was simple. The solution was to humanize the key messages and produce a video that makes the idea and brand approachable. The video included unique branding elements to help solidify Switch’s brand presence and identity in the audiences’ mind.
