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Switch

Switch is an electronic and home appliance megastore, set in the retail area on the ground floor of Mecca Malls’ new extension. It consists of multiple departments that vary from personal electronics to home entertainment and appliances with departments specialized in audio, lifestyle, and beauty, making Switch one of the largest electronic megastores in the Kingdom of Jordan.

Switch combines a lot of the leading electronics and appliance brands such as Apple, Samsung, Panasonic, LG, SONY, Sharp, and many more. Its mission is to provide customers with a wide range of products and a personal shopping experience while maintaining an exceptional level of customer service.

  • Sector Electronic and Home Appliance Store
  • Year 2020
  • PROJECT E-commerce Store

Challenge

Just like any start-up business, Switch wanted to create unique branding and messaging that sets them apart from competitors in the market. After a couple of meetings, it was concluded that Switch would like to convey that they represent the future of electronic retail, the product range they have, and their goal to provide an exceptional shopping experience.

Idea

We were faced with a challenge but the solution was simple. The solution was to humanize the key messages and produce a video that makes the idea and brand approachable. The video included unique branding elements to help solidify Switch’s brand presence and identity in the audiences’ mind.

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