7 Signs That Your Business Needs Local SEO
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Online marketing is ever-evolving. Just a few years ago, you’d hear marketers shouting from the rooftops about search engine optimization; now, they’re saying it’s not just any SEO but local SEO that matters, especially for small businesses. After all, the world on the internet is massive. What you want is to stand out in the search results presented to users in the area you are located. Therefore, here is a look at local SEO and the signs you need to improve yours.
What is Local SEO?
Local SEO strategy refers to techniques that allow businesses to appear on SERPs (search engine results pages) when people search for goods and services in their neighborhood.
According to Google, 1 out of every two searchers is after local information. Furthermore, 9 out of 10 mobile searches for local businesses result in a call or a visit to the business within 24 hours. However, there are over 1.7 billion websites online, and in such a gigantic world, competing can be difficult for many businesses, especially if you have a small marketing budget. That’s where local SEO comes in.
Local SEO techniques allow you to take advantage of the above impressive stats, outdo your competitors and grow your business efficiently and cost-effectively.
7 Signs That Your Business Needs Local SEO
1) Competition Ranks Higher
If you are not showing up on page 1 of organic search engine results, then you are losing since higher rankings boost your traffic and lead generation. Statistics say that 9 out of 10 searchers don’t even bother with results on the second page. Indeed, searchers say they won’t trust a business that’s ranked lower. The last thing you want is not to seem authentic.
If the competition is thrashing you, then your local SEO strategies need a boost. They will improve the image of your business, increase traffic and reduce your inbound marketing cost.
2) High Bounce Rate
The bounce rate refers to the percentage of visitors who land on your website but immediately leave without interacting. That is to say; you fail to convert them.
Google punishes websites with high bounce rates by reducing their ranking on SERP. Therefore, it would help if you made your website accessible, simple, navigable, and credible to reduce the bounce rate.
3) An Abrupt Drop-in Free Traffic
When you notice a sudden drop in organic traffic, it either means your competitors have switched up the game on you, or google has reduced your ranking because they don’t think you are providing the best user experience on your platform. In either case, the solution is to switch up your local SEO strategies. That means understanding what searchers want so you can stay ahead of the curve.
4) Not Showing On ‘Near Me’ Searches for local SEO
‘Near Me, Searches” refers to searches made on location-based applications such as Google Map. These apps use geolocation to help users find services close to where they are. It is best to integrate such apps into your business to benefit from localization and interact with customers. In this way, your business won’t feel oblivious to the audience. You can also take advantage of these apps to send coupons and other promotional deals. In addition to getting feedback and learning what users want.
5) Incomplete Listings
A citation refers to the mentions of your company’s name, phone number, and address on any local directory or website on the internet, which can include a link to the website.
The citation data must be accurate (without errors), complete (listings for every location), and without duplicate listings. And most importantly, you should validate your listings so that unscrupulous advertisers won’t steal them and use them to divert traffic away from your business. Furthermore, if your business operates in many locations; you can use a citation management platform to manage citations over several locations.
6) Unlinked Mentions of Your Brand
Your website’s ranking depends on the number of links pointing at it too. Even more important are the backlinks leading to your location pages because they validate and improve your company’s standing in your industry and specific places. You can do an advanced search to discover the unlinked mentions of your business. Moreover, you can also identify local opportunities by examining your rivals’ backlink profiles.
7) Web-Content Not Local SEO Friendly
It’s one thing to generate valuable content for your website, and another to optimize it for local search engine rankings. When generating the content, you must use the appropriate keywords with the highest local search volumes. These are some of the optimization tactics that must be used to ensure that your website appears in the top local search engine results.
In conclusion, local SEO is vital for businesses. It allows you to focus on searchers interested in services and products in your location because these are the people you want to bring in and grow your customer base. However, remember that skyrocketing to the top is just the beginning: remaining there is just as tricky. Successful SEO involves climbing to the top ten on the search engine results and staying there. Consequently, you may need the expertise of local SEO in Jordan specialists if you don’t have these skills within your firm.