SEO in Jordan is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Search Engine Optimization incorporates the technical and artistic elements that are needed to generate traffic, improve rankings, and increase awareness in search engines.
There are many aspects to SEO Marketing, including the content on your website page, and the methods in which other websites link to you online. Sometimes SEO is simply just about ensuring the correct structure of your website so that search engines may understand it.
Search Engine Optimization is more than developing a search engine-friendly website; it also entails good user experience. At Mash World, we believe these principles go hand-in-hand.
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Table of Contents:
- Why your website needs SEO
- SEO is affecting business in Jordan
- How SEO companies can get you more customers
- Why you should invest in SEO
- How people interact with Search Engines
- Differences between technical SEO and on-page SEO
- How Search Engines work
- What does the SEO process include?
- Importance of SEO
- Why you’re losing money without SEO
- Organic SEO
- Why you should outsource SEO services
- Mash World SEO Services
Why Does My Website Need SEO in Jordan?
- The majority of web traffic in Jordan is driven by the major commercial search engines, especially Google.
- Although other channels such as social media may generate traffic to your website, search engines like Google remain the primary source for most internet users.
- This is a fact regardless of the type of service/product you offer on your website.
- Search engines are unique in that they provide targeted traffic—people looking for what you offer.
- If search engines cannot find your website, or add your content to their databases, you miss incredible opportunities to drive traffic to your website.
- Search queries—the words that users type into the search box—carry extraordinary value.
- Experience has shown that search engine traffic can make (or break) an organization’s success.
- Traffic directed to a website will deliver valuable assets to a business such as exposure, revenue and more.
- Investing with a (Search Engine Optimization) SEO in Jordan can have an exceptional rate of return compared to other types of marketing and promotion.
SEO Is Essential For Your Website Visibility
The major search engines are constantly improving their technology to more deeply crawl the web and come up with the most relevant and usable results to users.
Implementing the best practices of SEO in Jordan can provide you with thousands of visitors and increased attention.
How SEO in Jordan is Affecting Businesses?
When is the last time you opened a phone book? Not long ago, Yellow Pages were the go-to portals for shoppers who needed local goods and services — now they are obsolete.
Internet search engines replaced the role of the phone book years ago in Jordan, and across the world. This shift to search engines is a major change for businesses because the Internet is not nearly as forgiving as a phone book.
The Yellow Pages provided hundreds of businesses with equal exposure. Search engines, on the other hand, selectively choose a minority of websites that get the maximum share of traffic. Achieving those coveted rankings in Jordan can be incredibly difficult and losing your spot can decimate your flow of online customers overnight.
This is where quality Search Engine Optimization (SEO) companies in Amman come in.
Staying competitive in today’s search-driven marketplace requires an intensive SEO Marketing strategy.
How to Get Website Traffic?
Although Google can seem like a mysterious, magical entity, it does play by a certain set of “rules”. Even if it does like to change the rules often! Those rules are based on what Google believes the user is looking for, both in terms of quality of content and of user experience. These rules are laid down in Google’s Webmaster Guidelines.
SEO companies take those rules, translate them into actionable strategies and implement them on your website and across the wider Internet. Essentially, for every rule, or target, you hit on your website or beyond, the more favorably Google looks on your website and the higher it pushes you up the rankings.
Two key things to remember about SEO are:
The more authoritative your website is, and the more relevant your content is to a person’s Google search terms, the more detectable it is going to be.
Why should You Start Investing Now?
It is considered a “new age” marketing technique, but it is critical to a brand’s web presence in this day and age, especially as available data and rivaling competition continue to increase and grow.
Within the past few years, Google has modified and improved its algorithm. These constant modifications have caused stress to website owners who are trying to keep up with the changes. And there is no evidence that these changes and improvements will stop (which is a good thing!).
- Search is growing strong at nearly 20% a year; it reaches billions of people around the world.
- Search drives an incredible amount of both online and offline economic activity.
- Higher rankings in the first few results are critical to visibility.
- Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website.
Do companies of SEO in Jordan know how people interact with search engines?
One of the most important elements to building an online marketing strategy is an understanding of your audience in Jordan. Once you know what your audience is looking for, you can successfully reach and maintain that audience.
People in Jordan usually make three types of search queries:
- “Do” Transactional Queries: I want to do something, such as buy a plane ticket or listen to a song.
- “Know” Informational Queries: I need information, such as the name of a band or the best restaurant in my city.
- “Go” Navigation Queries: I want to go to a particular place on the Internet, such as Facebook or the homepage of a website.
When visitors write an enquiry into a Google’s search box and land on your website, will they be content with what your website offers? The search engines’ primary responsibility is to serve relevant results to their users. Therefore, a professional SEO company in Amman will ask what your target customers are looking for and make sure your site delivers it to them.
What is Technical SEO?
Technical Search Engine Optimization (SEO) issues are missed by so many webmasters. They do not announce themselves, they are not obvious, and they sit in the background accumulating quietly dragging your website down
By auditing your website regularly, the best SEO companies in Jordan can detect errors before they escalate and become a major issue.
What is On-Page SEO?
On-page Search Engine Optimization is all about improving the content on your site and making it relevant. All too many sites are full of thin content, page after page of short-form content with little relevance to what users are actually searching for.
How It All Works
Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they have determined as the most relevant.
Crawling and Indexing
Search engines like Google need a way to explore (or crawl) the entire worldwide web to deliver the best results to users. They do this through utilizing the best available method, which is links.
Search engines are answer machines. When a person performs an online search, the search engine scours its body of billions of documents and does two things: first, it returns only those results that are relevant or useful to the searcher’s query; second, it ranks those results according to the popularity of the websites serving the information. It is both relevance and popularity that the process of Search Engine Optimization is meant to influence.
What do companies of SEO in Jordan include in their process?
- WEBSITE: A well-structured, fast, mobile-friendly website is essential.
- CONTENT: Your content should help demonstrate why a customer should choose you.
- CONTENT MARKETING: Informational blog content can put you in front of a wider audience.
- ON-PAGE: Basic optimization is important so think page titles and Meta descriptions.
- LOCAL: Local businesses in Jordan need to consider local SEO best practices.
- AUTHORITY BUILDING: Links are still highly correlated with strong search engine results.
- CREDIBILITY: Case studies, portfolios, social media links, reviews, and testimonials help you clinch the deal.
SEO Services Are Necessary
An important aspect of Search Engine Optimization companies in Amman is making your website easy for both users and search engine robots to understand. Although search engines are becoming increasingly complex, they still cannot view and interpret a web page the same way we as humans do.
SEO companies in Amman help the engines figure out what each page is about, and how it may be useful for users.
Many brands and businesses know that they need SEO marketing for their digital properties, and the benefits they will get from that SEO work being implemented.
Why Is It So Important for advertising?
Regardless of the industry you work in or your business size, businesses need ser in Jordan to take their brand to the next level.
1. Builds Trust & Credibility
The goal of any experienced Search Engine Optimization company in Amman is to establish a strong foundation for a striking website with a clean, operational user experience that can be easily discovered in search engines.
In addition to the factors mentioned above, authority is accrued over time because of elements like:
- Quality backlink profiles
- Positive user behavior
- Machine learning signals
- Optimized on-page elements and content
2. Better User Experience
Everyone wants better organic rankings and maximum visibility. Few people realize that ideal user experience is one of biggest factors for achieving the best organic rankings.
Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success. Customers know what they want. If they cannot find it, there is going to be a problem. Consequently, performance will suffer.
Quality SEO in Jordan incorporate a positive user experience, leveraging it to work in a brand’s favor.
3. Increases Engagement & Conversions
With the rise and growing domination of mobile traffic in Jordan, local search has become a fundamental part of small- and medium-sized businesses’ success.
Local Search Engine Optimization aims at optimizing your digital properties for a specific district (in our case, Jordan), so people can find you quickly and easily, putting them one-step closer to a transaction.
4. Impacts the Buying Cycle
Customers in Jordan do their research. That is one of the biggest advantages of the internet from a buyer perspective.
SEO companies in Amman use marketing tactics to relay your message for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer. It will also undoubtedly influence the buying cycle in a positive way when done right.
Brands in Jordan must be visible in the places people need them for a worthy connection to be made. Local Search Engine Optimization enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.
5. Best Practices Are Always Being Updated
It is great to have SEO marketing tactics implemented on a brand’s website and across its digital properties, but if it is a short-term engagement (budget constraints, etc.) and the site is not re-evaluated consistently over time, it will reach a point where it can no longer improve because of other difficulties.
The way the search world evolves, at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition in Jordan and, hopefully, on Page 1.
SEO companies in Jordan need to be proactive and constantly monitor for major algorithm changes to benefit the brands they work with.
We know Google makes thousands of algorithm changes a year. If you are not able to keep up with these changes, it will cause a downfall to your business. SEO Companies in Jordan are the pros that help to avoid this.
6 Helps You Understand the Environment of the Web
With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place. However, staying on top of Search Engine Optimization includes being in the loop for the major changes taking place for search.
SEO Companies in Amman have to be knowledgeable about the environment of the Web, including tactics being used by other local, comparable businesses and competitors in Jordan, will always be beneficial for those brands.
7. Cost Efficient
Hiring Search Engine Optimization companies in Amman is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.
This is not a marketing cost; this is a true business investment. Good SEO implementation will bring in results for years to come. Moreover, as most things in life, will only be better with the more attention (and investment) it gets.
8. Long-Term Strategy
Search Engine Optimization can have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.
As the market in Jordan evolves, it is best to follow the trends and changes closely. And this is the job of SEO companies in Amman.
The more Search Engine Optimization time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.
While Search Engine Optimization does not offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics.
Brands in Jordan also want to know and understand where they were, where they are, and where they are going in terms of digital performance, especially for SEO when they have a company that is being paid to execute on its behalf.
10. Brings New Opportunities to Light
Discovering and leveraging new opportunities for brands to be revealed.
Offering quality Search Engine Optimization to a brand in Jordan, means submersing an SEO team in everything about that brand. The better a brand is understood, the more opportunities will arise to help it thrive.
11. If You Are Not on Page 1, You Are Not Winning
If you are not on Page 1, you are likely not killing the organic search game. A recent study shows that the first three organic search ranking positions result in nearly 40% of all click-through, while up to 30% of all results on Page 1 and 2 don’t get clicked at all.
What does this mean?
If you are not on Page 1, you need to be!
12. Your Competitors Are Doing It
Do not get too comfortable if your business is fortunate enough to have a decent search engine ranking without investing in Search Engine Optimization. “More than half of marketers surveyed in a recent study by Regalix predicted a rise in competition across search engine rankings.”
Why The Lack of SEO Company is Costing You Money?
You are losing money every day your website is not optimized in the search engines.
1. People are always searching on search engines
There are over 2 billion online users. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. One of the most important benefits of hiring an SEO company in Jordan is that your customers are using search engines daily.
2. Pulls-in quality traffic
Traffic on search engines is the best traffic because people are actually searching for the problem you can solve. You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already attracted to your products/services.
3. Increasing sales and leads
Search Engine Optimization is not a myth. If you provide viable products/services, by implementing SEO you will definitely increase your leads and conversions. One small business generated over $103,510.98 worth of results in just 5 months. However, you must invest in the best marketing strategy. With a winning SEO company in Amman, your business will be on its way to higher conversions.
4. Decreasing your cost per acquisition
Hiring an SEO company in Jordan is far less expensive than advertising to acquire customers. The only costs in Search Engine Optimization are the costs of hiring.
5. Does not involve any paid advertising
You do not have to advertise (for example using PPC) if you have strong footings. An effective SEO strategy can help you cut back on your advertising budget, and invest it in areas that are more efficient.
6. Providing 24/7 promotion
Search Engine Optimization is 24/7. It does not sleep. Your rankings do not disappear overnight. Once you achieve high ranking on search engines, they will keep promoting your business.
7. Influencing purchasing decisions
It significantly influences purchasing decisions. This is because of the established trust and credibility explained previously. Use SEO companies in Jordan to improve your conversions by significantly influencing the purchasing decisions of those on the web.
8. Increasing customer attribution
While your awareness is increasing, top SEO companies in Jordan will simultaneously increase your customer attribution points. Attribution is the amount of times audiences view your brand. Increasing the amount of views ultimately results in more purchases. Strong rankings will help you dramatically increase your touch points with potential buyers in Jordan.
9. Receives 90% more clicks than PPCSEO vs PPC Marketing in Jodan
Organic listings receive 90% of clicks. Many search engine users are inclined to avoiding paid advertisements. This is most likely due to their trust in Google’s algorithm. By investing in Search Engine Optimization, you will likely gain more traffic than the advertisers on the same keywords will.
10. Increase your website referrals
You will increase website referrals through search engines because visitors are more likely to recommend your business. A strong SEO presence will grow referrals, literally and figuratively!
11. Driving offline sales
Because most people in Jordan do their research online, SEO also drives offline sales. This is because they are using search engines to do their research, but may visit your store or make a phone call to buy your products. Therefore, com companies are major contributors to driving offline sales.
12. Can give smaller businesses an edge
If you operate a small business, you may find that it is tough to outspend larger competitors in AdWords. However, an effective strategy may be your way to gain higher rankings. While larger companies rely on advertising, you can rely on a perceptive SEO company in Jordan to go in the back door to acquire customers.
13. Helping you gain market share
Gain market share by being first. If your website is the first thing they see in search results, your customers won’t bother looking at the other numerous alternatives. 75% of users never scroll past the first page of search results.
14. Breaking into new markets
Once your website is optimized, you can begin to expand your website to target other keywords. The keywords you integrate can be directed ate new products/services your business offers. You can count on the search engines to drive qualified traffic to your new offerings, helping you enter new markets.
15. Integrating all of your online marketing efforts
Search Engine Optimization is online marketing. All your online marketing activities can be connected to your rankings. Web design, content marketing, social media marketing services, and online advertising all influence SEO.
16. It is growing
SEO spending is forecasted to increase to $80 billion by 2020. Spending is likely to become higher than other online advertising spending. Your business has an opportunity to jump on the trend before it becomes too saturated.
17. And mobile
Mobile is the future of online communications in Jordan. 50% of all Internet users are mobile. This is likely to continue to increase. By optimizing your website for SEO, you are also aligning your business with the future of marketing. Your website must be mobile-friendly. Moreover, search engines will favor your website if it is mobile optimized.
Bringing it all together
If your website is poorly organized and difficult to understand, your users become confused and frustrated and search engines will have a hard time interpreting what your site is about. This is why it is crucial to have clear merchandising and navigation.
The many facets of organic Search Engine Optimization are what helps to strengthen a web page, what helps to make that page visible when users search for products and services in Jordan. A quality SEO company in Amman focuses on improving the content on each page of your website. By improving the information that you provide to customers on your website, you increase the probability that they will continue browsing.
One of the biggest problems that web businesses in Jordan face is the issue of non-returning visitors. Many visitors will come to your website, and form an opinion that it is note what they need because was poorly labelled on search engines. Then they will leave, there is a high chance that they will never return.
A well-optimized website will continue to bring you good consistent results week after week, month after month and year after year.
- Organic SEO will save your business money on the long run.
- You can fix many of the issues that your site faces and enjoy a massive increase in targeted visitors to your website.
- Helping business owners to strengthen the foundations of their websites.
Search engine optimization is needed because it sends the necessary signals to search engines to rank them higher. A couple of years ago this was a simple process, but nowadays, with the constant development of Google’s ranking algorithm, it is much more of a challenge to keep up with the frequent updates and trends, which define (and often redefine) the landscape.
Mash World: One of the Search Engine Optimization companies in Jordan that have experience
The success of your business should not be based on experiments or guesswork. If you do not know what you are doing, it is actually possible for SEO to damage your site rather than help it.
Mash World is an SEO company in Amman, Jordan that has the knowledge and experience necessary to make smart decisions for your site to result in increases in your ranking and visibility, not decreases. We also have experience working with a variety of clients in different industries.
Getting the best results
Mash World is an SEO company in Amman, Jordan with many years of experience. We will be able to evaluate your website, your goals, and your competitors and create a comprehensive plan to increase your visibility in search. At Mash World, we also track your progress and adjust plans to ensure you are on the right path to achieving the best results.
giving you the chance to focus on running your business
Mash World is a professional SEO company in Amman, Jordan, with our services you will be able to focus on doing what you do best—running your business—while we take care of the rest. You will also be less stressed about how your website is performing in search because you will have the knowledge that a group of professionals is handling it for you.
Full service companies in Jordan can help with more than just SEO
Finally, if you opt to work with Mash World (a full service digital marketing company in Jordan), as opposed to a company that provides strictly Search Engine Optimization services, you will be able to rely on us for all of your online marketing needs. Anytime you need help with website content, advertising, inbound marketing, web design, or anything else, we are here for you!