Local Search Engine Optimization (SEO) is a way to let your business more visible in your location. Local search is getting popular now because of its effective impact on your local business.
Many customers when searching on Google for a specific service/product such as SEO, they write for example: “SEO companies in Jordan” in the search engine to get results near their location. Hence, Google shows a list of results located near the searcher.
Increasing your website traffic and conversion rate in the local SEO requires following a set of techniques and tactics to make the most of it. It basically requires ‘localizing’ your website to inform Google where it should place your result.
Why you should care about Local SEO
What is better than numbers to showcase that local SEO is an integral part of your SEO strategy. Let’s explore some stats and facts:
- 46% of all searches on Google are seeking local information.
- 97% searched online to find a local business
- 86% of people look up the location of a business on Google Maps
- 92% of searchers will pick businesses on the first page of local search result
- 46% of all Google searches are local
- Between 20% and 25% of organic traffic converts to a lead.
It is clear now that developing a local SEO strategy increases the potentiality of getting more customers.
If you haven’t put local SEO into consideration, you are most probably losing an important opportunity to be visible on Google search engine.
Local SEO Tactics to Grow Your Business
There are many ways to do local SEO and you should test and track the results of most of them to understand what works for you and what doesn’t. Let’s go through some of the most techniques.
Writing localized content is a focal point of your local SEO strategy. You need to fill your content with local keywords. If your service is in Jordan, include it in your content.
But be aware of keyword stuffing!
Don’t sound suspicious and stuff your blog post or website with ‘’in Jordan’’ keyword. You might seem unprofessional to your customers, besides Google might push down your rank for abusing the keyword.
Include the world naturally on your headings, page title, Meta description, ‘alt’ text in images, in the first paragraph, etc.
Google My Business (GMB)
Google is the most used search engines worldwide as 3.5 billion Google searches are done on daily basis. Google My Business is a free tool that allows you to manage how you appear on Google search results.
Using this tool effectively, you need to include full details about your business, such as:
- Company name
- Phone number
- Exact location
- Working hours
- Product/service you offer
- Company logo
Earn Good Reviews from Customers
In order to be visible on map listing, you need to earn it! 88% of local customers trust online reviews.
To make this happen, you need first to establish a good relationship with your customers through valuable content that educates them and highly qualified services. Only then customer will write a good review on your website or give you 5 stars.
When other customers see your ranking and reviews, they will not just feel comfortable dealing with you, but also recommend you to other people.