New Top Trends in Digital Marketing 2022
The number of digital buyers worldwide is ever-increasing and reaching new heights. So, it is only natural that the latest digital marketing trends focus on providing more enticing content and services to the customer.
What are the top 3 most important trends in digital marketing? With over 4.5M email users, improving the quality of content ranks first. Of course, optimizing your site today has never been more important, so off-page SEO strategies come next. And apps that explore augmented reality also conquer the podium because of their novelty.
Top 5 Digital Marketing Trends In 2022
1 – Better Content
Enticing content is the foundation for effective digital marketing. The right words and messages will increase your click-through rates. As a result, your conversion rates skyrocket.
Artificial intelligence is starting to play an essential role in content creation. In fact, AI is one of the first digital marketing trends worth considering if you are a marketer. Using AI platforms can help you achieve better results. Above all, it helps you manage ads and email marketing content to engage your audience more profitably.
2 – Better Off-Page SEO To Increase Traffic To Your Site
Link building is an essential part of digital marketing. In brief, creating backlinks to your website is like walking into a party with other people already talking about you. The more sites link to your URL or app, the more money you make in the end. Search engines will also give your site some authority over the competition.
Creating giveaways for generating backlinks on social media remains among the most pursued digital marketing trends. And if you have no budget for purchasing backlinks, improving your content is highly recommendable.
Organic backlinks from different sites are better than thousand of paid backlinks from untrusted sources. But if you are willing to invest in your digital marketing, hiring influencers and blog writers is a path worth taking in 2022.
3 – Augmented Reality Apps For More Brand Awareness
Mobile apps allow users to access your products and services in real-time. Of course, the ultimate goal is to provide a better user experience to make your brand stand out.
Augmented reality apps like Google Lens simplify everyday tasks like retrieving information. Instagram’s filters are a clear example of technology enhancing photos and images. And these apps create rising digital marketing trends that depend on the app itself.
The more you are willing to invest in making your own app, the higher the return can be. But of course, creative app makers are still critical for success in this niche. You still have to deal with large numbers of competitors trying to fill every gap in the market, after all.
4 – Make Your Customer, Followers, Stalkers Know Where They Can Find You
Geolocation lets you specify a place for other people to find you. But what if you use this power to mark relevant info about your brand or negatives about your competition?
Geofencing is one of the latest tactics in digital marketing. It allows you to capture leads by creating a virtual perimeter around your business or location. Once a person enters that virtual perimeter, a notification ensues. And after they leave that area, you still track that event, gathering more data you can use to make valuable changes.
Using your geo-fence ethically is paramount to avoid legal problems. But with the right counseling, there is no limit to what you can achieve.
5 – Shorter Videos In Your Feed
You might have already noticed that people’s attention span has further decreased. YouTube knows what’s up and put out a new short format, Shorts, following the success of Tik Tok.
Creating short videos on YouTube might not be the more lasting of the digital marketing trends, but your videos will receive special attention from the online video sharing platform. So, it is worth a shot.