3 Reasons Why Email Marketing Isn’t Dying

There have been rumors that email marketing is dead or at least dying for quite some time now.  What do you think?  Is it worth investing time and energy into email marketing, or will the oldest digital marketing tactic follow the Yellow Pages to near extinction?

So let’s talk about why email marketing is not dead.  Below are 3 good reasons why you should be using email marketing in your business if you’re not already…

1. It has distinct advantages over social media

A lot of rumors that email marketing is dying stems from the idea that social-media marketing, with its fancy bells and whistles is killing email.

While social may be more effective than email in certain cases, you can’t expect one marketing medium to do it all. Don’t get distracted by vanity metrics, and other hollow impressions that often fill marketers with a perceived sense of satisfaction.

2. Email Marketing is evolving

From newsletters to targeted offerings, brands can now monitor, measure, test and tweak emails to drive customer engagement. In addition, many new technologies show great promise of dramatically changing the email marketing game. Email will cease to simply be a medium for communication and evolve into a platform that helps brands deliver cross-channel experiences.

3. It’s effective when executed correctly

People who think email is past are probably not using it properly. For instance, one of the biggest challenges of email marketing is that a very small percentage of subscribers actually read newsletters. Now, if the read rate of your newsletters is pathetically low, it doesn’t necessarily mean that email is dead or dying. Instead, it means your newsletters fail to attract audience interest, or your calls to action aren’t up to scratch. In that case, consider asking yourself the following questions.

• Is the tone of content impersonal and promotional, or is it friendly and helpful?
• Are you having a conversation with the reader, or talking “at” them?
• Are you driving meaningful one-on-one engagement?

Don’t for a second believe that email is dead or dying; if you do, you’re certain to miss out on opportunities that other marketing tools don’t provide.

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