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Digital Marketing in 2022: A Complete Guide
Digital Marketing in 2022: A Complete Guide

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Marketing, by definition, is establishing a connection with your target audience at the ideal moment and location. However, nowadays, you must reach your target audience where they are most active – online. Utilizing digital channels to share written or multimedia content, with both current and potential customers, is made possible by digital marketing.

Consumers today heavily rely on digital platforms to research brands and products. Therefore, the majority of brands have at least a website and social media profiles.


Reasons to Invest in Digital Marketing in 2022

Digital marketing refers to the use of various digital tactics and channels to connect with consumers on the internet. There are a number of reasons, why you should invest in digital marketing to grow your small business:

  • It helps you target a well-defined audience based on their age, gender, location, interests, and behaviors.
  • It’s more cost-effective than traditional marketing.
  • It enables you to track several metrics that matter to the performance of your campaigns on a daily basis, such as views, shares, impressions, clicks, and time spent on page.
  • Digital marketing can improve the quality of your leads and your conversion rate.
  • It’s a lot easier to change or adapt a digital marketing strategy than other forms of traditional marketing such as billboard advertising.
  • You can engage customers throughout the entire buyer journey.

Top Digital Marketing Tactics

The growth of digital technology over the past decade has placed decision-making power in the hands of consumers. People discover products and formulate opinions based on their experience across multiple channels.

Therefore, developing an integrated marketing strategy that considers every possible point of contact over the course of the buyer journey is a must.

To get started with your digital marketing strategy, you need to clearly define your business and marketing objectives. This will help you craft a detailed, step-by-step marketing plan, to secure more business and get the most value out of your money.


1) Website Development in Digital Marketing

Your website is your digital storefront. Therefore, it should be an integral part of your digital marketing strategy. To get started with website development, you need to map out the purpose of your website and the role it plays in your sales cycle.

Identifying your objectives will help you develop a functional site that’s easy to navigate and in line with digital marketing best practices.

Nowadays, it’s not enough to just build a website. Digital marketing tactics such as optimizing your website for SEO, online advertising, and content marketing need to be employed to make sure your website remains relevant and easily discoverable.


2) Mobile App Development in Digital Marketing

Take a quick look at the apps on your phone, you will see your whole life in one tiny device. For instance, you use GPS apps to go places, social media apps to connect with friends and family, a calendar to schedule events and monitor your plans, and e-commerce apps to shop for products and services.

Therefore, it’s no surprise that your business mobile app is the key touchpoint that connects your product or service to your customer’s life.

Integrating your mobile app development with your digital marketing strategy is the most crucial step to fueling your business growth because it works on multiple levels:

  • It gives you direct, integrated access to customers.
  • It simplifies the entire buying process.
  • It allows you to share product promotions and discounts seamlessly across multiple channels.
  • It facilitates the process of customer data collection, which enhances lead generation and increases sales.

3) Search Engine Optimization (SEO) in Digital Marketing

Through search engine optimization, you optimize your website to rank higher in search engine results pages (SERPs). Which consequently, increases your website’s organic traffic. SEO efforts usually improve the performance of websites, blogs, and infographics.

There are a number of ways how SEO works to generate more traffic to your website:

On-page SEO: This type of SEO looks at all the content on the pages of your website. By researching your keywords for search volume and intent, you can answer questions for users and improve your ranking on the SERPs’ these questions generate.

Off-page SEO: Unlike on-page SEO, this type of SEO focuses on everything happening outside your website. To understand this type, you need to learn about inbound links, also known as backlinks.

The idea behind backlinks is captured by the number of websites that link to you. So that the online authority of these websites would impact your ranking for certain keywords.

You can connect with other website publishers, write guest articles on these websites, and link back to your website. By generating this external buzz, you will earn the backlinks you need to improve your ranking on the right SERPs.

Technical SEO: This type of SEO looks at the backend of your website and how it’s coded. Image compression, structured data, and CSS file optimization are all factors that directly affect your website’s loading speed. One of the important ranking factors for search engines like Google.


4) Content Marketing in Digital Marketing

Content marketing involves creating and promoting written and visual content. It serves as the foundation for increasing brand awareness, driving organic traffic, and generating more leads.

Your content marketing strategy can include the following channels:

  • Blog posts: articles you write and publish on your company’s website blog to help you demonstrate your industry expertise and generate organic search traffic for your business. This increases opportunities to convert website visitors into leads for your sales team.
  • E-books and Digital guides: E-books, digital guides, and other types of long-form content help you educate your website visitors. Also, it allows you to exchange content for a reader’s contact information, generating leads and moving users through the buyer’s journey.
  • Infographics: a type of visual content that helps website visitors visualize a concept you want them to learn, or look at industry statistics in a simplified manner.
  • Videos and Podcasts: videos and podcasts are popular channels for digital marketing. Creating content that can be shared online as a video or heard in a podcast by listeners, can help you tap into new segments of users.


5) Social Media Marketing in Digital Marketing

Social media marketing services, helps you promote your brand and content on different social networking sites, to increase brand awareness, drive traffic and generate more sales.

The objective behind this type of marketing is to create share-worthy content. The one that will organically spread across a social media channel, which will drive traffic towards your own brand channels.

Some of the strategies employed in this type of marketing include partnering with a popular content creator in your niche market. Also, participating in a trend that makes sense to your target audience.


6) Online Advertising in Digital Marketing

Online advertising comes in different shapes and sizes. But, in general, it helps you drive traffic to your website by paying a publisher every time someone clicks on your ad. Some channels for online advertising include:

Google Ads

One of the most popular types of online advertising is Google Ads, where you can pay for the top spots on Google’s search engine results pages (SERPs).


Paid ads on Facebook & Instagram

Facebook allows users to pay for publishing a video, image post, or slideshow on the news feed of the target audience you set in the ad. You can place your ad and track your analytics through the Facebook Ads Manager. Which also allows you to advertise on Instagram.

Like Facebook, Instagram ads appear on users’ feeds, stories, explore, and more. They are similar to normal posts but, they are labeled “sponsored” to indicate that they are ads.


Twitter Ads campaigns

The most popular micro-blogging platform in the world allows users to pay for placing a series of posts or a brand’s profile on the news feeds of a targeted audience.

Twitter ads help brands accomplish a number of goals such as increasing website traffic, more Twitter followers, tweet engagement, and app downloads.


Sponsored Messages on LinkedIn 

This type of online advertising is where users can pay to send in-direct mail. The main goal of it is to target a group of LinkedIn users based on their industry, job title, and professional background among other factors.


7) Email Marketing in Digital Marketing

This method of digital marketing involves communicating product releases, news, new offers, and industry know-how via email. Email marketing is considered the best channel to reach customers because it has the highest return on investment (ROI) of about $40 for each $1 spent.



Top Digital Marketing Trends in 2022

The number of digital buyers worldwide is ever-increasing and reaching new heights. So, it is only natural that the latest digital marketing trends focus on providing more enticing content and services to the customer.


1) AI-Generated Content

Engaging content is the foundation for effective digital marketing. The right words and messages will increase your click-through rates. As a result, your conversion rates will skyrocket.

Artificial intelligence (AI) generated content is one of the first digital marketing trends worth considering if you are a marketer. Using AI platforms can help you achieve better results. Above all, it helps you manage ads and email marketing content to engage your audience and generate more sales.


2) Off-Page SEO: The Key to Drive Organic Traffic

Creating backlinks to your website is like walking into a party with other people already talking about you. The more sites link to your URL or app, the more money you make in the end. Search engines will also give your site some authority over the competition.

Offering giveaways to influencers and bloggers in exchange for generating backlinks on social media remains among the most pursued digital marketing trend. But, if you are working with a tight budget, then improving your content is highly recommended.

It’s important to understand that organic backlinks from different sites are a thousand times better than paid backlinks from untrusted sources. Therefore, investing in your digital marketing efforts by networking with other site publishers, is a path worth taking in 2022.


3) Augmented Reality (AR) Brand Experiences

Mobile apps allow users to access and shop your products and services in real-time. Of course, the ultimate goal is to provide a better user experience to differentiate your brand.

Augmented reality apps like Google Lens simplify everyday tasks like retrieving information. Instagram’s filters are a clear example of technology enhancing photos and images. These apps are a rising digital marketing trend that depends on the app itself.

The more you are willing to invest in building your own app, the higher the return. However, creative app developers are critical for success in this highly competitive space.


4) Geofencing Marketing

Geofencing is one of the latest trends in digital marketing. It allows you to capture leads by creating a virtual perimeter around your business or location.

Once a person enters that virtual perimeter, a notification ensues. And after they leave that area, you still track that event, gathering data you can use to enhance your marketing experiences.

Using your geo-fence ethically is essential to avoid legal problems. But with the right counseling, the sky is the limit.


5) 60 Seconds Videos

You might have already noticed that people’s attention span has further decreased. YouTube knows what’s up and put out a new short format, YouTube Shorts, following the success of TikTok.

Creating Short-form, 60 seconds videos, is a growing digital marketing trend. As it enables content creators to connect with a new audience using only their smartphone.



By now, you probably know how important digital marketing is for the success of your business. It is considered the only marketing medium that enables you to convert visitors to customers by targeting people who are specifically looking for your services.

If you took the time to review this digital marketing guide we put together for you. Then we invite you to check out some of the magic we created in our portfolio of digital marketing projects by clicking here.