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8 On-Page SEO Trends You Need To Know
8 On-Page SEO Trends You Need To Know

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On-page SEO is all the efforts and techniques you do on your page to reach a better Google optimization. It is a changing field and there are always new trends and best practices to follow, test, and analyze. So, you need to always be up-to-date because what worked in 2019 might not be useful in 2022.

Let us reveal to you what is new in the market and help you gain double traffic by ensuring these tips and tricks in your digital marketing plan.

Use Schema Markup

It is simply an HTML code that you put on your website to tell search engines about the meaning of your content. For example, if you write “Mash World” in your content without a schema, for search engines these are just a couple of words. But when you add a schema markup around the name “Mash World,” it will tell search engines that Mash World is a digital marketing company that provides SEO services in Amman.

This helps your website to appear in the right place and optimizes your ranking.

Use the right anchor text with link building

Abusing internal links might lead to terrible consequences. You have to choose the right anchor text that directs users to another page with the same information promised. Furthermore, using the same anchor text over and over might seem suspicious to Google; vary your anchor texts and use different URLs.

Secure your website with HTTPS

Google is now taking into consideration if the website is secured with HTTPS or not. If your website is secured, it will help your ranking on the first page. A study shows that 30% of page-1 Google pages are secure in that they were using HTTPS.

User Experience is a priority

Any visitor to your website will need multiple motivators to continue consuming content and/or purchasing your product/service. The first thing is valuable content that adds something new to their experience or alleviates a pain point they have been suffering from.

Secondly, users need a responsive and fast-loading website to ensure a better user experience and a lower bounce rate. Make sure that the content and links existing on your ‘desktop’ website look the same on the mobile.

Strong Call To Action

There are many shapes and words you can use to receive a higher conversion rate. Call To Actions’ (CTA) main purpose is to naturally push users to purchase your product or service. Use actionable words with a clear design to grab the users’ attention.

However, don’t overuse CTAs and avoid seeming unnatural.


Include social share buttons

A huge volume of traffic can come from Social Media. People always want to share their good experiences with others; you can take advantage of this and add social share buttons at the end of blogs or on images, etc.

Make sure to use Google analytics to know which source your traffic is coming from and develop it.

Build Jump section or Summaries

Some users are too busy to read a whole blog post and want to get the gist of what is written. Include a jump section at the beginning of your article or write a summary to save the readers’ time.

They can also bookmark your webpage if it has valuable content to check later or to share with others.


Conduct an LSI Keyword research

LSI stands for latent semantic indexing; these keywords are simply relevant keywords and an expansion of the original term. They have a great impact on SEO ranking and it is a Google method to compare and build a relationship between different terms and concepts.